Who We Are:

Who we serve: Children and young people aged 5–16.
Mission: Helping every child shine, guiding education through insight.
Vision: Help parents and educators re-imagine talent development for the future. Beyond “top schools and top-tier companies”, we strive to raise a new generation who are healthy in body and mind, excel academically, connect confidently with others, sparkle with curiosity and carry a strong sense of responsibility.

Core Values

1.Seeing — Uncover each child’s real strengths and growth areas.

2.Believing — Offer family-friendly, practical insights and plans.

3.Small Wins — Rebuild children’s confidence and give parents greater assurance.

4.Positive Momentum — Weave success into everyday life.

About us

Founder

- Coach Cai (小菜叔叔)

Coach Cai is the Founder and CEO of InsightEDU. He began his career at General Electric, where he led high-performing teams across Asia and coached dozens of talents into CFOs and CEOs. He learned first-hand how real talent is built — not by grades, but by mindset, confidence, and soft skills. He holds an MSc in Innovation from Singapore Management University.

In 2020, Cai made the decision to leave the corporate world and focus on developing future-ready skills in children. He went on to design a series of experiential learning programmes — the Financial Literacy Camp, Youth Entrepreneurship Club, and Mini History Theatre — all centred on communication, critical thinking, creativity, and practical life skills.

To date, he has personally guided over 600 children and teenagers through hands-on, joyful learning experiences.

He is also the author of the bestseller “PSLE Isn’t Scary” and continues to explore tech-enabled learning models that help children take ownership of their growth.

Coach Cai believes that in the age of AI, children need more than academic performance — they need a clear understanding of how they learn, and the confidence to use their strengths well. This philosophy is at the heart of InsightEDU: science for clarity, and guidance with heart.

Little Red Book

Wechat Channel

LinkedIn

Langcong Technology is China’s leading independent educational assessment organisation, with over 10 years of research and 5 million student assessment records. Recognised by the Ministry of Education for its role in reforming school quality evaluation, Langcong is trusted nationwide for its scientific approach to understanding how students learn.

Built on its proprietary assessment engine and large-scale learning database, Langcong’s framework measures multiple dimensions of a child’s development — including cognitive ability, learning strategies, motivation, emotional regulation and social abilities. Its analytics are used not only in classrooms, but also to guide policy decisions across districts and provinces.

Behind the platform is a dedicated team of assessment experts, data scientists and AI engineers who continuously refine the models using globally recognised standards such as CDT, IRT and CDA. With agile development and fortnightly updates, Langcong turns research into practical tools that support real children in real learning environments.

Today, Langcong’s expertise is being extended beyond the public-school system to families and private education providers. Parents can now access insights once reserved for policymakers — at the individual child level.

As InsightEDU’s core technology partner, Langcong provides the scientific backbone of our assessment system. Their models power the accuracy of our reports and enable us to generate personalised growth plans with confidence. This ensures that every recommendation we make is backed by large-scale data, rigorous methodology and a proven track record of impact.

Together, InsightEDU and Langcong bring science + personalisation to families, helping each child follow a development path that truly fits them.

Strategic Partner - Langcong Technology Ltd.

Team Member - EDU Advisors

InsightEDU’s Family Education Planners are a dedicated team of professionals trained to bridge data with real-life parenting. Each of them is a caring parent first, with many of them coming from backgrounds in education, business management, psychology or child development. Every new planner completes a 6–8 week certification programme before working with families.

Their training covers:

assessment theory and interpretation
child motivation & behaviour patterns
family interview and guidance techniques
AI learning tools and developmental psychology
ethical and empathetic communication

Only those who pass a strict final evaluation receive certification as InsightEDU Planners.

What makes them different is not just technical skill, but the way they serve families — with clarity, warmth and practical next steps that can be used immediately at home. They understand exactly how you feel, because they have faced similar problems and found practical solutions.

Support does not end with the assessment. For 90 days, planners stay alongside each family online, answering questions, tailoring strategies, and turning data into daily habits that actually work for the child.

This combination of scientific rigour + human care ensures that every family receives guidance they can trust, and every child can build confidence at their own pace.